Category: Content Strategy
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10 tips to get AI to cite your content
Marketers can meet the answer engine optimization (AEO) moment by creating authoritative, user-centric content that AI tools are eager to cite. Read the blog post
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Dexis success story
DEXIS, a global medical equipment manufacturer, needed to unlock value from its connected products data quickly and efficiently. Lexmark’s Optra IoT platform was picked to turn raw data into insight and operational execution. My role was Global Messaging Manager and I worked with the stakeholders to develop the relationship with Dexis…
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How to build a high-performing content team
While content used to mean strategy, writing and editing, the most effective teams now are also navigating AI, generative search and rising audience expectations for accuracy and trust. Read the blog post
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Industrial manufacturing case study
The collaboration between Big Ass Fans, Lexmark, and Microsoft signifies a shared vision of driving transformative change through IoT technology. By leveraging the expertise of each partner, Big Ass Fans designed a solution tailored to the specific demands of industrial clients, with an emphasis on thermal comfort, efficiency and sustainability. My role was Global Messaging Manager…
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Digital Content Management & Strategy – Healthcare
I’ve worked with the following healthcare organizations on content management and strategy, including taxonomy, website overhaul, content governance, and content hub creation. Mayo Clinic Optum United Healthcare University of Washington Medicine The Christ Hospital Adventist Healthcare Intuitive Health Trinity Health UVA Health VNS Health
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E-E-A-T
Why experience is still the main ingredient in the recipe for content quality, SEO and GEO. Read the blog post
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Website redesign strategy
Drawing from more than 100 healthcare website redesigns, this guide outlines the most common mistakes that derail projects and the practical lessons that help teams avoid them. From early planning through long-term governance, these insights show how to build a site that actually performs. Read the blog post
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The post-AI cleanup
After a year of rapid AI experimentation, healthcare marketers are facing a critical moment. The new year marks a strategic inflection point where content audits must evolve beyond broken links and outdated blogs. With AI models now shaping how content is found, summarized and trusted, your audit strategy needs to…
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Additional Samples
TP Mechanical (via Kismit) Business Lexington ASK law firm (via Kismit) E-E-A-T: Why experience is still the main ingredient in the recipe for content quality, SEO and GEO The post-AI cleanup: Why 2026 is the year of the content audit Lexmark Sustainability Lexmark Small Business Lexmark IoT Lexmark Shop Lexmark…
